About us

Practical AI that saves time, boosts margins, and simplifies operations.

Founded in 2025

Watch, 90 seconds

Who we are

Operators first.

No hype. No silver bullets. No shiny tools. No moonshot promises about what AI might do one day.

BusinessAI is run by people who have scaled and led real businesses. We know what it costs to balance growth, margin and time, because we've had to do it ourselves.

We've brought together talent across operations, strategy, technology and change, and pointed all of it at one thing: turning AI into money and hours you can actually count.

We've never sat down with a business and walked away empty-handed. There is always something there.

Mission

Help business owners adopt AI with confidence.

Not with a roadmap they can't action. With a number, a place to start, and someone doing the work alongside them.

Vision

Every Australian business running on AI it actually understands.

Not because it's the future. Because the work gets done in less time, for less money, by people who'd rather be doing something else.

What we do

We find what the work is costing you, then we fix it with you.

Every engagement starts the same way. We map how your business actually runs, find where time and margin are leaking, and put a dollar figure on it. That's the AI Profit Blueprint.

From there it's one of three paths. Consulting, if you want direction and a working cadence with your leadership team. Implementation, if you want agents, automations and internal tools installed into your systems. Or the AI Builder Community, if you'd rather work on it alongside other owners.

We don't do roadmaps. We don't do audits. We don't sell software.

The gap we exist to close

88%

of companies have deployed AI somewhere in the business

6%

see it in their EBIT

The gap isn't the technology. It's knowing where to point it.

(State of AI 2026, 1,993 respondents, 105 countries)

Our team

Meet the team behind BusinessAI.

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Rhys Henderson

Chief Executive

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Arsedian Ivan

Director of AI & Product

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John Mayer

Director of Consulting

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Fergus Lundy

Director of Sales

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Brandon Burns

Head of Experience

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Josh Telford

Senior AI Strategy Consultant

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Marty Astbury

AI Strategy Consultant

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Tim Ahern

AI Growth Partner

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Brendan Coyne

AI Growth Partner

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Brayden Tayler

Technical Product Manager

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Mariella Liezl Perez

AI Engineer

Get started

Ready to see what AI is worth in your business?

Twenty minutes, and we'll show you where the time and the money are going.