Practical AI that saves time, boosts margins, and simplifies operations.
Founded in 2025
Watch, 90 seconds
Who we are
Operators first.
No hype. No silver bullets. No shiny tools. No moonshot promises about what AI might do one day.
BusinessAI is run by people who have scaled and led real businesses. We know what it costs to balance growth, margin and time, because we've had to do it ourselves.
We've brought together talent across operations, strategy, technology and change, and pointed all of it at one thing: turning AI into money and hours you can actually count.
We've never sat down with a business and walked away empty-handed. There is always something there.
Help business owners adopt AI with confidence.
Not with a roadmap they can't action. With a number, a place to start, and someone doing the work alongside them.
Every Australian business running on AI it actually understands.
Not because it's the future. Because the work gets done in less time, for less money, by people who'd rather be doing something else.
What we do
We find what the work is costing you, then we fix it with you.
Every engagement starts the same way. We map how your business actually runs, find where time and margin are leaking, and put a dollar figure on it. That's the AI Profit Blueprint.
From there it's one of three paths. Consulting, if you want direction and a working cadence with your leadership team. Implementation, if you want agents, automations and internal tools installed into your systems. Or the AI Builder Community, if you'd rather work on it alongside other owners.
We don't do roadmaps. We don't do audits. We don't sell software.
The gap we exist to close
88%
of companies have deployed AI somewhere in the business
6%
see it in their EBIT
The gap isn't the technology. It's knowing where to point it.
(State of AI 2026, 1,993 respondents, 105 countries)
Meet the team behind BusinessAI.
Rhys Henderson
Chief Executive
Arsedian Ivan
Director of AI & Product
John Mayer
Director of Consulting
Fergus Lundy
Director of Sales
Brandon Burns
Head of Experience
Josh Telford
Senior AI Strategy Consultant
Marty Astbury
AI Strategy Consultant
Tim Ahern
AI Growth Partner
Brendan Coyne
AI Growth Partner
Brayden Tayler
Technical Product Manager
Mariella Liezl Perez
AI Engineer
Ready to see what AI is worth in your business?
Twenty minutes, and we'll show you where the time and the money are going.
